Four Concepts of Media Issues Today

When our brains are exposed to media messages consistently our "plastic" brain re configures and we begin to lose the ability to concentrate and connect cognitively, spending the time skimming the surface of what is being read rather than decoding it. To the left we see our triune brain with three distinct parts- the neo cortex, limbic, and reptilian. The image to the right as your brain in todays world trying to manage your media viewing visually, and cognitively. 

With information being available to us during all hours of the day, we have transferred all of our daily activities and sources for entertainment to some form of medium, specifically media including Web 2.0, and television. Klaus is an example. In other words we have moved away from the printed word into transferring and 

manifesting knowledge through a screen we associate feelings with while viewing multiple different images, inste

ad of focusing on the printed word.

Our media world is run by 6 transnational companies that have a hand in almost all of the media we take part in on a daily basis. 

Author Geoffery Miller has written a book called Spent-Sex, Evolution, and Consumer Behavior. 

Miller highlights the central six traits he feels in terms of consumerism, marketers ignore they are general intelligence, openness, conscientiousness, agreeableness, stability, and extraversion. There may be a connection between the traits Miller is highlighting, and the traits that we as humans are losing control over with out even being aware of it due to the central six media conglomerates who run our lives owning 90% of the media market today. 

The video above gives a stimulus look at the circle of media we are in and how it will continue to grow over upcoming years. It talks about the technological shift we have seen as a culture from the printed word to the image. Other notable shifts and the last concept of the four is the personal, and technological shift. We have moved from being informed in the masses, to now having the capability to personalized ourselves over to the internet. Technology wise we have created machines to remember phone numbers, when to get up, show up, respond, and research all through a plastic screen.